It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Thursday, July 17, 2008

Hannah's So Over...It's iCarly now...same idea...another package.


After my shoot with my tween experts (five amazing girls ages 9-12) a few weeks back it was brought to my attention that Hannah's popularity with tween girls is lessening quickly (it seems her Jonas Bros. fling didn't help any). Apparently Miley Cyrus is being replaced by Miranda Cosgrove from the show iCarly as the coolest of the tween tv girls. Who knew? Well, not me.

Unfortunately iCarly doesn't come out on DVD until Sept. so for now im having to use youtube to research. I was relieved to see that Im not completely out of the loop though. Turns out Miranda Cosgrove played Summer in School of Rock so Ive at least seen this kid.

Finally, two more quick notes:

1) Carly Shay's being raised by her 26-year-old brother Spencer. Dad is an absent Navy Seal. Mom...died maybe? No one seems to be quite sure on the message boards. No matter..as usual the shows lead has no mom.

2) Miranda Cosgrove is also a singer releasing songs now.

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