It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Sunday, April 06, 2008

How Nice To Santa Would A Girl Have to Be?


(This article was from Dec 07, but Ive only come across it just now. Always nice to come across research that's useful to the film and also screws Walmart at the same time. )

Suggestive pink Santa panties targeting young girls are being removed from Wal-Mart stores after parents objected to the offensive undergarments.

The panties, which were sold in the juniors department, seemed to suggest that girls don't need money, they just need a sugar daddy — in this case Santa Claus.

The hipster briefs — carrying the slogan "Who needs credit cards ..." on the front and "When you have Santa" on the derriere — caused an uproar among parents, who called for the $2.96 drawers to be pulled off the racks.

"We have directed our stores to remove this merchandise from our shelves," Linda Brown Blakely, a spokeswoman for Wal-Mart, told FOXNews.com Wednesday.

The undergarments had caused a stir on some blogs prior to Wednesday's announcement. Scarlett, a reader of Feministing.com, alerted the blog to the holiday-inspired undies, which she found on a rack in the juniors department of a Wal-Mart in Cary, N.C.

"There's nothing quite like telling adolescent girls that they don't need to worry about finances since they have their very own moneypot between their legs," Jessica Valenti, the executive editor of Feministing.com, wrote on the panty blog post.

Scarlett was so incensed by the message on the front of the panties, she didn't even see the Santa kicker in the rear, she wrote on the blog.

"I still think that the entire thing is messed up. This isn't just a cute T-shirt that says 'Just ask Santa,'" she wrote. "This is a pair of panties. Exactly how nice to Santa would the girl have to be in order to get stuff?"

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