It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Thursday, January 24, 2013

Keeping up with Our Laurels!

Festival Laurels to Date!


SEWSA Conference


Wednesday, August 29, 2012

Disney Good Girls Go Bad With Harmony Korine

Disney Good Girls Go Bad with Harmony Korine

Thursday, April 19, 2012

FB page is launched!

It's A Girl Thing: Tween Queens and the Commodification of Girlhood is making its way out into the world!

Keep up with our latest updates on film festivals, the official DVD and the website by "LIKE"ing our FB page at (or just click on this blog post title to go to the page!)

Monday, September 26, 2011

New York Fashion Week: The Row by Mary Kate and Ashley Olsen

New York Fashion Week: The Row by Mary Kate and Ashley Olsen
Check it out. MKA's Row is a hit with the critics.

Sunday, September 25, 2011

The first reference to "tweens," by the way, was in a 1938 Mickey Rooney movie, Love Finds Andy Hardy, when young Judy Garland sings, "I'm too old for toys and I'm too young for boys; I'm in-be-tween."

Wednesday, August 31, 2011

Upscale and EXPENSIVE the New Celebrity Trend

(For Five Figures, That Look of Celebrity
By AUSTIN CONSIDINE - Excerpts from article. Click on link above to go to original, full piece.)

When Victoria Beckham announced this month that her fashion line was releasing an alligator-skin handbag costing nearly $30,000, the price tag might have seemed shocking, if not, perhaps, for the $34,000 alligator-skin backpack revealed in July by The Row, the design outfit of Mary-Kate and Ashley Olsen.

In the past, celebrity branding has targeted a decidedly more down-market clientele: teenagers, the movie-star-obsessed and shoppers seeking some affordable piece of Hollywood glamour. Jeans by Jessica Simpson and athletic shoes by Kim Kardashian have been inexpensive and accessible, to say nothing of clothing lines for Kmart and Wal-Mart by teenage idols like Selena Gomez and Miley Cyrus, respectively.

...until now, celebrity brands have mostly stayed away from five-figure fashion. Indeed, do women who are willing to pay tens of thousands of dollars for a designer bag really care about (or even want) pop celebrity branding? Why not a Hermès, Delvaux or Balenciaga, luxury bags with impeccable sophisticated reputations?

If the difficulty in getting one of the new Beckham or Olsen bags is any indication, the answer to the first question may be “yes.” Colin T. McDonald, a professional stylist based in New York, is trying to buy one of the Olsen Row backpacks on behalf of a client who is, he said, marrying into “a very prominent and affluent Russian family” in New York. So far, he’s stuck on the waiting list.

The Row bag is available only at Barneys; Ms. Beckham’s bag is made to order. Such scarcity, combined with the celebrity seal, Mr. McDonald said, was enough to drive demand among buyers for whom money is no object. “It’s a luxury market, and it’s not about the price tag,” Mr. McDonald added. “It’s about what they can’t have that they must have.”

Perhaps the line between high- and low-end celebrity fashion is blurring: With The Row, Ms. Lomrantz added, “It’s not so much a traditional celebrity clothing line, as in, ‘Here’s a way for you to look like me for less,’ but a legitimate fashion venture from two people who have great taste and happen to have been on a little show called ‘Full House.’ ”

Sunday, July 31, 2011

And for one of my favorite MKA quotes....

in a Letterman interview MKA once explained how their parents had told them early on that "No - is a full sentence" when it came to turning down things they didnt feel like doing. Now, the t-shirt club has a t with the same sentiment. I knida love it.

Get Ready for Back to School - MKA Style!

Okay, so maybe The Row Backpack that MKA just unveiled is not meant for back to school...but really at $39,000 what/who is it meant for?


Wednesday, June 01, 2011

yes please

"SexyBack" meets Full House!

The new Us Weekly, out Wednesday, reports that Justin Timberlake and Ashley Olsen -- both newly single, former child stars with their own fashion labels -- have been inseparable (and flirty!) in and around NYC of late.

One insider close to the pair (spotted together at the Greenwich Hotel, a Saturday Night Live afterparty, two Broadway shows and a polo match outside the city) tells Us: "They are hooking up."

Adds another source of the unexpected twosome, who both ended high-profile relationships in March (he with Jessica Biel after four years together, she with actor Justin Bartha after two years): "They're really trying to keep it on the down-low."

(A rep for Timberlake denies anything non-platonic, telling Us: "They are friends. They are not romantically involved.")

Still, an Olsen source says that the former sitcom kid turned fashion mogul is "aware of Justin's reputation with women, but...They're in the same head space."

“He Whose Name Must Not Be Spoken.”

So lots of time lost in reconverting found footage media to the correct file format, but while this has been happening Ive had the time to look at footage carefully for sound edits for a few animation segments. Its terribly interesting that in 2004 MKA were able to say that their company had come into being by the works of their "dad...well parents...and Robert Thorne." But in 2006 and 2008, when talking about the buyout, could only refer to RT as "our other partner(s)." Is Thorne indeed Voldemort?

Monday, May 02, 2011

Dear Parents, dont be such a drag. luv, icarly

Wednesday, February 09, 2011

Another match made in...

click on above title to go to original post

El Segundo-based toy maker Mattel has inked a licensing agreement with online fashion game maker Stardoll, Stardoll announced today. Stardoll runs an online fashion virtual world for teen and tween girls. Financial details of the licensing deal were not disclosed. Stardoll said that the deal will take the Stardoll brand from the virtual into the physical world, with first products to become available in autumn of this year. Stardoll is backed by Sequoia Capital and Index Ventures, and is based in Stockholm, Sweden.

Stardoll can be accessed at:

Saturday, January 22, 2011

Little Sister with Two New Films


Olsen twins' little sister makes Sundance debut (Reuters)
Source: ReutersFri Jan 21, 2011, 6:24 pm EST 144 Comments Buzz up!

PARK CITY, Utah (Hollywood Reporter) - No Sundance first-timer arrives in Park City with more fame-by-association than Elizabeth Olsen, the younger sister of media moguls Mary-Kate and Ashley. But the buzz surrounding Olsen on the occasion of her first festival is anything but gratuitous: She tackles two meaty dramatic roles in the much-anticipated "Martha Marcy May Marlene," in which she portrays a young woman who escapes a cult and "Silent House," the late-addition non-competition thriller about another young woman grappling for sanity.

Speaking with The Hollywood Reporter, the younger Olsen reflects on her feature-film debut, her love of studying psychology and what she's learned about fame from her famous sisters.

The Hollywood Reporter: Okay, let's get the obvious question out of the way. What's it like having the Olsen twins as your sisters?

Elizabeth Olsen: I grew up with it so I don't know anything different! The only thing that I struggled with growing up is that I wanted to be an actor but I was very nervous to actually work. I think that's why I focused so much on theater. I thought theater was a safer place because it's more free of media.

THR: How does it feel to have not one, but two films screening at your first Sundance?

Olsen: I'm so excited! I was very happy to hear "Martha Marcy May Marlene" made the competition. We actually just finished filming "Silent House" in November, so that was a thrill too.

THR: How did you get the role in "Martha Marcy May Marlene?"

Olsen: I was filming "Peace, Love and Misunderstanding," a movie directed by Bruce Beresford, last summer and we had Monday and Tuesdays off for weekends so I would come into the city and audition. I was obsessed with the script. Sean Durkin, the director, was there at both of the auditions, and then we met for tea one time and it just seemed like a really good fit for both of us.

THR: The story has shades of Elizabeth Smart's ordeal in Utah. What kind of research did you do to prepare?

Olsen: The story is based loosely based off of two cults that the director knew about. It's not a true story specifically, but inspired by these different groups that he heard of in the U.S. and the U.K.

THR: What was it about playing this character that most interested you?

Olsen: Well, I find mental illnesses fascinating. In fact, right now I'm taking a class on Freud at New York University.

THR: "Silent House" is essentially one long shot of you descending into madness. Did you intend to make two films in a row about people losing their minds?

Olsen: No! "Silent House" was actually a totally different animal. It actually made me physically sick because it was very exhausting to keep the momentum of the fear and terror in one shot. But yes, basically people look at my face for an hour and a half.

THR: What are your ultimate goals moving forward?

Olsen: I've been training in theater and dance since I was a kid, so being in front of a camera was really the most frightening thing. Right now I'm just trying to balance school and acting, going script by script. I hope I will be able to do stage and film work. I really love it all.

THR: Well, you've certainly come a long way since guest-starring in your sisters' made-for-DVD movies, "The Adventures of Mary-Kate and Ashley," in the early '90s.

Olsen: Yes. When I was a little girl, my parents would pick me up from elementary school and my sisters would be at the set, so my afterschool care was basically hanging out there. They would be like, "Hey Lizzie, you want to be on this one?" I would be like, "Okay!," and then they would put gum in my hair.

THR: What are the most valuable lessons your sisters have taught you about show business?

Olsen: Well, first of all, our family is very close. We keep our values and our personal lives very private. I think my sisters are also very smart businesswomen and they work endless hours people don't realize that. Fame is a really weird thing, and I think my sisters have handled themselves very well. It's really something for me to know that you never have to get caught up in it; you can just go on with your work.

Monday, January 17, 2011

Always following in her footsteps

Mary-Kate, Hillary, Lilo, Miley

Friday, October 08, 2010

What Kid Stars Make

(Hollywood Reporter) — "Two and a Half Men's" Angus T. Jones, 16, who plays Charlie Sheen's nephew, has inked a $300,000-per-episode contract, according to TMZ, who examined court papers filed on his behalf in Los Angeles Superior Court as he's a minor. This makes Jones — who will earn, at a minimum, $7.8 million over the next two seasons plus a $500,000 signing bonus — the highest-paid child TV star.

Other kids who earn big: Miranda Cosgrove, who makes $180,000 per episode of her Nickelodeon hit "iCarly"; Selena Gomez, with $25,000 per episode of her Disney Channel show "Wizards of Waverly Place"; and Dylan and Cole Sprouse, who reportedly earn $20,000 per episode of Disney Channel's "The Suite Life."

Miley Cyrus earned $15,000 per episode of "Hannah Montana" on the Disney Channel, according to the Post. But Parade magazine reports she made $18.2 million in 2008 thanks to sold-out concerts and merchandising deals. People says she was slated to sell $1 billion in Hannah-related merchandise.

Friday, September 24, 2010

MKA on Ellen

Brooke Shields, Age 15