Suri in the City

Its just too Carrie Bradshaw for words.

Suri in Heels...Really?

Im not really focusing on the sexiness angle for my film, other critics have that well covered, but age compression is definitely an interest for me and this picture illustrates a prime example. It just blows my mind that a mom would want to dress her three year old in adult clothing. She's not a doll or a mannequin...she's a kid.

But again, who repeatedly tells the tale of how they took adult clothing and made it child size because they didnt like what was offered in regular kid lines? You got it...MKA. And thus, their Walmart line was launched. And the rest...is history.

See the article below to read more about Suri and her heels.
click on above title for original post
*********************
Suri looks adorable, that's why her heels are horrid
By Jan Moir

A step too far: Tom Cruise's daughter Suri in her grown-up shoes

On a wet Boston pavement, a chic young lady steps out in a red coat, tight black leggings and peep toe sandals with high heels. At one point she stumbles and loses a shoe.

It's all right, darling! Mummy is here to pick you up. For the girl tottering along in her grown-up silver shoes is no coltish teen or young adult. She is three-year-old Suri Cruise, the daughter of film stars Tom Cruise and Katie Holmes.

She is an adorable child, but there is something deeply unsettling and inappropriate about a little girl in high heels. It looks all wrong - because it is wrong.

For more than any other item of dress, high heels are a form of display.

Yes, women love the curve and lustre of a fabulous pair of empowering skyscraper shoes.

However, the main reason we wear heels is to look better and sexier.

Heels accentuate the natural curve of calf and thigh and also semaphore sexuality; their significance as a weapon in the war of the sexes should never be underestimated.

This is just one reason why heels look so aberrant on children. Were it not for her pigtails and Elmo doll, Suri could be a dwarf chorus girl on her way to can-can rehearsals. Or an adult put through a boil wash.

Heels for tots? It is so wrong on so many levels, another indication of the creeping sexualisation of young girls.

Of course, in her specially made Christian Louboutin heels, Suri Cruise is an innocent abroad in all this. She is the indulged offspring of millionaire parents who live so deep within the celebrity bubble that real life rules do not apply.

Yet it sends out an invidious message, amplified by the kind of fashion and celebrity magazines that heap praise on Suri's wardrobe of designer clothes and her 'fabulous style'. She is only three years old, for God's sake.

Elsewhere, whatever happened to the purity of girlhood? These days it seems to be a flat-out sprint from toddlerhood to full-blown puberty, without a second to spare for sugar and spice and everything nice in between.

One minute little girls are Shirley Temple; five seconds later they are in the Temple of Teenage Doom, getting their navels pierced, drinking superlager and fantasising about having hot sex with Zac Ephron.

From an early age, the pressure upon them all is tremendous. Little girls read magazines. They watch celebrities on television and long to be famous themselves.

Day after day, they drink up the sexual imagery in pop videos, in fashion and in advertising. Every summer, there are little pre-pre-pre-teen tinies in bikinis on the beach.

Department stores sell padded and plunge bras for eight-year-olds. There are mothers who eagerly hothouse the whole girly project; who cannot wait for their first mother-daughter manicure. Or to get their girl fitted for her first brassiere, her first makeover, her first pair of pierced earrings.

Much of this, of course, is done with a good heart. Yet it is becoming clear that ever younger girls are becoming sexualised by society, by peer pressure, by the entertainment industry and then - inevitably - just by habit.

Against this backdrop, it comes as no surprise to learn that the latest figures for teenage pregnancy show that it is rising again, as is the number of 14-year-old girls having abortions.

You have to ask why, despite all the sex education and government initiatives, girls are having unprotected sex - any sex! - at such a young age.

Or why wraith-like pre-teens log onto anorexic websites for slimming tips and study the customs and habits of supermodels as if they were exam modules.

'Nothing tastes as good as skinny feels,' said Kate Moss this week, echoing the battle cry of the dedicated anorexic. That's one thing about Kate. She never did have a sense of responsibility or duty of care towards her vulnerable young fan base.

All she wants them to do is buy her teeny tiny clothes and try not to die of starvation before next season, so they can buy them all over again.

It is now not uncommon for ten-year-old girls - and younger - to obsess about their weight and appearance. And more than half the nation's teenagers would, according to surveys, be willing to go under the knife to improve their looks.

It is so sad that they feel like this, but it is hardly surprising. Everywhere they look, beauty and sexiness take precedence over achievement. They see that being hot is what attracts all the light and the heat.

Cute girls get all the attention. High heels get you noticed. Personality comes second.

Young girls think that having a perfect bottom like Kate's is an ambition in itself. Or that bleached teeth and hair extensions will bring them the same success as Cheryl Cole.

They see designer tots like Suri Cruise and they want to be pretty like her. Well, in many ways, that's entirely natural. Little girls have always wanted to be pretty. Yet now they want to be sexy, too. And that's not pretty at all.

Read more: http://www.dailymail.co.uk/debate/article-1229393/Suri-looks-adorable-thats-heels-horrid.html#ixzz0Xptp848U

Still Family After All These Years

Wake up San Francisco because it's time for a "Full House" reunion! The John Stamos, Bob Saget, Mary-Kate & Ashley Olsen, came out to support the on-time Danny Tanner's Cool Comedy Hot Cuisine stand-up night at Caroline's. (Nov 9, 2009)

Twilight Barbies

Starting today, you can buy the Twilight fanatic in your house an Edward Cullen or Bella Swan Barbie doll. The dolls are modeled after Robert Pattinson and Kristen Stewart -- the actors who play the on-screen lovers -- and cost $25 each.

The release of the dolls coincides with the release of the movie New Moon on Nov. 20.

Walmart and Barbiecollector.com are selling the dolls...

No surprise there.

Adding Sunglasses to The Row

Click on above title to link to original article.

Add a new project to the list of things Mary-Kate and Ashley Olsen have taken on – sunglass designing.

Vintage-inspired sunglasses will be introduced on their luxury label, The Row, this spring, according to WWD.com.

The tiny 23-year-old twins are often seen hiding under giant shades, so it's only natural they'd be interested in adding them to their collection.

While the rest of us still have to wait a few months to try a pair on, Mary-Kate has been spotted sporting a square frame that's part of the line during London Fashion Week. It's reportedly one of four different styles in the collection.

Round shades, a classic metal aviator, and a vintage-inspired brow-line round out the line-up, reports WWD.

They'll range in price from $325-$390, and will be sold in high-end department stores.

"We're testing the market first and obviously these are four very different silhouettes, so we're seeing what people are responding to and we'll open up a couple more silhouettes for fall," Ashley said.

On top of their acting careers, the twins already design jewelry and shoes, but that doesn't mean making sunglasses came easy.

"Designing eyewear was definitely more complicated than we thought, and of course, we wanted to be extremely hands-on," Mary-Kate told WWD.

Olsenboye JC Penny Commercial Teaser

More on the Olsenboye line

Click on Above Title to link to original LATIMES article by Max Padilla.

A celebrity fashion collection doesn’t have to be an oxymoron (we’re still waiting to see how Lindsay Lohan’s future as artistic advisor to Paris house Ungaro will pan out -- regular readers of All the Rage may recall that it didn't begin well). Mary-Kate and Ashley Olsen’s forays into the rag trade have been met with kudos from the industry. In July, the 23-year-old sisters were inducted into the prestigious Council of Fashion Designers of America, along with Alexander Wang, Jason Wu and J. Crew’s Jenna Lyons, on the basis of their design work on luxury label the Row and the contemporary-priced Elizabeth and James collection.

Now the Olsen twins have set their sights beyond the racks at Barneys and specialty boutiques and targeted the suburban closets of American teens and tweens with their exclusive collaboration with JCPenney, called Olsenboye.

Olsenboye, an Olsen family name, follows the theme of an oversized-sunglasses-wearing globetrotter who gleans wardrobe ideas from young women in fashion capitals. In keeping with the theme, the department store visuals will feature travel trunks, passport stamps and luggage stickers.

The Olsenboye prelaunch lineup, which premieres Nov. 6 in 50 select Penney’s and online, features cropped blazers, jean leggings, oversized peace-sign graphic T-shirts, a striped waffle-knit thermal, hooded sweatshirts, bags and footwear. A full ensemble will debut in February, including handbags and shoes. The pattern-heavy collection is meant to be mixed-and-matched -- florals, plaids and stripes -- in the trademark Olsen boho style.

Olseboye follows Penney’s reasonable price points, retailing from $20 to $50, and arrives in a wide size range, from 0 to 15.

Last Thursday (Oct. 22), when the Council of Fashion Designers of America celebrated its newest members at New York’s the Four Seasons, Ashley Olsen told the organization that she and her sister got their first taste of design by altering adult-size clothes to fit their then-preteen frames: “That’s really how we got into tailoring,” said Ashley. “We always loved it.”

Slaying Miley...making room for the next Chosen One

Click on title above to link to original posting.

LOS ANGELES (Reuters) – Miley Cyrus, one of Disney's hottest stars of the past three years with hit records and hit films, has been voted the worst celebrity influence of 2009 by the very people who made her a star, tweens and teens, according to an online poll on Wednesday.

Cyrus, 16, took 42 percent of votes in the poll for AOL's JSYK.com (Just So You Know) website aimed at 9-15 year-olds, pushing Britney Spears and rapper Kanye West into second and third places, respectively, in a section on worst celebrity influences of the year.

No reasons were given for the poor showing of the singer-actress and the popular star of Disney Channel's "Hannah Montana" television series.

But the ranking follows a year which has seen Cyrus controversially dating a 20 year-old model, making "slant eyes" in an informal snapshot criticized as mocking Asians, and being accused of pole-dancing on a teen awards show.

Cyrus also came in No. 4 in the category of favorite female artist, behind 19-year-old country sensation Taylor Swift, "I Kissed a Girl" singer Katy Perry and R&B star Beyonce. The poll attracted almost 50,000 votes.

"I think Miley is in an interesting space where she is trying to graduate from being 'Hannah Montana' and a Disney channel celebrity and coming into her own and having a career beyond Disney," said Stephanie Cohen, editor of JSYK.com.

"I think her fans still want her to be the sweet Hannah Montana and she is trying to age up...Parents are definitely resisting it," Cohen told Reuters.

Cyrus has been one of the biggest teen idols in the world since 2006, selling more than 7 million albums, starting her own fashion line, and taking $154 million at the worldwide box-office for "Hannah Montana: The Movie" in 2009.

West, whose interruption of Swift's acceptance speech at a music award show in September was deemed the most shocking moment of 2009, took 19 percent of votes in the worst celebrity influence section.

Swift, the best-selling U.S. artist of 2008, has risen again in popularity this year.

"I think Taylor Swift has done a great job of showing her true self and coming across as very sweet and down to earth. A lot of her songs are about the underdog and teens can really relate to her," said Cohen.

Elsewhere, the stars of vampire movies "Twilight" and its forthcoming sequel "New Moon" dominated the JSYK.com poll. Kristen Stewart was voted favorite female movie actress and Taylor Lautner surged past Robert Pattinson in both the favorite male movie star and "cool guy you'd like to hang out with" categories.

MKA Juniors Line Coming to JC Penny

Click on Title of this post to get to the original post on MTV.com

Mary-Kate And Ashley Olsen Take Their Fashion Sense To J.C. Penney

MTV News in Fashion & Style
By Nuzhat Naoreen


Look out fashionistas, the Mary-Kate and Ashley Olsen are coming to another store near you. The duo, who already have two high-end clothing lines, Elizabeth & James and The Row for men, are hitting the mass market with a junior's collection for J.C. Penney.

The line, Olsenboye, which is apparently Mary-Kate and Ashley's ancestral last name (although we're still inclined to think it's Tanner!), will mostly feature casual sportswear and accessories, including tops, dresses, handbags and shoes, priced from $20 to $50.

“It’s very fun, fashion driven, trendy and wholesome at the same time,” Liz Sweney, Penney's executive vice president and general merchandise manager of women's, told WWD . Of course, we wouldn't expect anything less from the Olsen girls, who recently became members of the Council of Fashion Designers of America.

The clothes will range in size, from 0 to 15. “It’s really important that Olsenboye serves lots of girls,” Sweney said. “It’s not just about girls size zero or one.” We can definitely appreciate that.

JCP plans to roll out the collection in its 500 stores in February, but eager fans can get a sneak peak online at jcp.com and at select stores, including the Manhattan flagship, starting November 6th for a limited time.

The 23-year-olds, who are far from new to mass marketing — they've been selling products including makeup and furniture to major retailers, like WalMart, for years through their company Dualstar Entertainment Group — actually approached JCP with the idea of a clothing line.

“Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” Ashley told WWD .

Whether or not the line will boost Penney's sales remains to be seen, but we certainly have high expectations for the fashion forward twins.

Laying Out the Structure and Themes

So my BIG CORK BOARD is being installed in my office early this week. Im stoked. I find this is a very nice way to organize the film into themes and begin to figure out the structure. So far I have five main themes (that I won't outline here just yet) and Im anxious to begin organizing footage and research within those areas.

So, progress on the editing front. Yes!

Walmart b-roll...fabulous

Yay Emily. One of my assistants, Emily, just did a little recon and brought back a fabulous tape of Walmart B-roll. Nice. Always love when we can outsmart the man.

Post - Production Begins

So, not to say that there will be no other interviews to collect, but post-production has now begun on the film. I have a feeling that the process of narrowing down the footage is going to reveal some holes and create some needs, but isn't that the fun of it all?

Also, the script continues to develop for the animation. Ive been avoiding the scripting of the marketing expert, but with some encouragement from my animation director and a local filmmaker who has turned me on to some excellent actors Im feeling excited (despite the new territory and fear that comes with the unknown).

So, all this said...I'll try to keep everyone updated on a regular basis with the ups and downs as editing progresses.

For now click on the title to this blog post to read a recent New York Times article on the twins successful clothing lines:

Good Things Do Come in Pairs

Great Article About Marketing and Tweens (click on title to go to original source)

Individuality.com: Empowering youth through consumption?


By Erika Shaker
Our Schools / Our Selves, July 2001
Issue Canadian Centre for Policy Alternatives


There are few places better than marketing conferences to find out what's really going on in the hearts and minds of corporate players. How they really feel about independence or critical thought...or, more accurately, how they deal with it. And this takes on a somewhat chilling edge when the topic of this marketing conference is youth.

Which was how I found myself at the Toronto Hilton for the Understanding Youth conference the beginning of May, surrounded by alarmingly well-groomed, shiny-toothed, youthful individuals, all sporting the latest trends (black capri pants, stacked heels, cell phones and beepers, wide collars and artfully-touseled hair) and all eager to share and glean information about the youth market.

The day began with the complimentary gifts--it's about marketing, after all--WWF keychains (shaped like teeny tiny folding chairs), logo-ed stationary, luggage tags, Chupa Chups suckers, calculators shaped like cell phones, and YTV pens. Lunches were sponsored by YTV and WWF, ice cream snacks by Hagen Daas, breakfasts by Kelloggs (individual boxes of Frosted Flakes and Rice-Crispie Snacks). I also came away with stacks of marketing literature describing in detail the shopping clout of this target market (aged anywhere from 2 years to early 20s) and industry ads ("Jessica--just one of 1.9 million kids you can reach with YTV--available in all shapes and sizes...the biggest collection of kids").

Conferences of this sort really do present an alternate reality, one where criticism of consumer culture and the direct targeting of children is called "Commie-Pinko crap" (and I didn't realize that people still used that term seriously) from people who are "so behind the times."

After all, we're told, youth are cool. They're aware. They're savvy--"much smarter than I was at their age," lament the speakers with apparent envy and admiration. Kids know what they want. And it's the duty of advertisers to listen, and give kids what they want, what they will buy, what they will put their financial clout behind. This is an $1.8 billion/year market--which impacts the spending of 10 times that amount. That's not small potatoes. Furthermore, this is a market that has a much greater longevity than one made up of older consumers--simply put, they will be around longer to spend more. That's why market research organizations prefer to call themselves" a youth market consultation and fulfillment house."

The message for marketers is clear. This is all about democracy. Give kids a platform to discuss issues important to them. Let them express themselves. It's not really about marketing to youth--it's all about empowering youth, giving them a sense of ownership and pride they can take in the media they create and the fashion they drive. The successful marketing campaigns that target youth are about respecting these young people, and recognizing that it's about fulfilling their needs--their need to feel important, to be treated as individuals, to be in control--not simply selling a product.

The irony--perhaps obscenity is a more accurate word--is constant reinforcement of the simple and erroneous equation of freedom with the Pepsi Challenge. Entire legions of kids, all rebelling from an uncomsumer-culture--all rebelling together, that is. But I digress.

Empowerment through commodification. It's an intriguing concept, really, and one that virtually guarantees lifelong support and consumption. After all, it's much more difficult to dis Reeses Peanut Butter Cups after they've acknowledged our ability to look beyond their logo and prefer them simply because they taste better than a homemade concoction of peanut butter and chocolate ("You're a slave to corporate logos!" "It's the taste, loser!"). And isn't that what's really important? Kids are apparently beyond the influence of logos and advertising, and advertisers are more than happy to inform kids of this revelation; ads are now simply the vehicle through which kids find humour and product information.

The trick for marketers is to reinforce this message: "we know that you know that we want you buy our product. Let's have a knowing giggle about this. You're past that. You're smarter than that. So buy our product because we acknowledge your superior market savvy." And to complete the illusion of respect, marketers must be creative--in their message, and in their advertising vehicle. The more interactive--sorry, empowering--the better.

Which is why companies like Alloy.com develop ad campaigns with a comprehensive approach--a vehicle (perhaps an ad in a teen magazine) to drive kids to a web site where they will participate in a contest or survey that prepares them for an upcoming radio advertisement for an actual product. Quizzes are very useful tools in marketing campaigns because they engage kids, and give them the illusion that companies are listening to what they think and feel. Plus, there's the added bonus of kids returning to the web site to see the results of the quiz or context...and the sponsor's name is well-profiled throughout the experience.

Take TIMEX for instance. Alloy launched a contest where kids were invited to choose between two possible designs for a new upcoming TMEX watch. The web site recorded between 40-50,000 responses from kids thrilled to be consulted on designing a "real" product. Of course there were prizes involved at all ends of the process; when TIMEX went with the more popular watch, kids who spread the message most "virally" (through a corresponding postcard campaign) were rewarded with more merchandise.

("Viral" is the latest catch word for marketing campaigns spread through word of mouth or on the street--campaigns successful at spreading the "buzz" of excitement surrounding a new product. Believe me, it caused quite a giggle during the Trojan Condom's marketing presentation.)

In other words, instead of logging on to a company web site, the kids tell Alloy what they want. And Alloy tells their corporate clients. Corporate messages are reinforced without kids actually having to visit a company site. Kids are more likely to play the "Hamburgler Pac Man game" on Alloy's website than they are to go to McDonalds.com for al little direct corporate interaction. And in return for developing and implementing these campaigns Alloy makes a pile of cash: the company will do $150 million in revenue targeting teens this year alone.

Sponsorships are another effective way of piggybacking on popular events--for example, aspects of the school day. Showbiz Productions has done this very effectively, "by going to schools, writing down all their important events, and corporatizing them--well, maybe not corporatizing them...maybe just making them better."

Showbiz has two major "vehicles" for getting corporations into schools: StreetBeat (a video dance party on wheels) and FashionShowToGo.com (coming this fall). These Trojan Horses as they're called, without a trace of irony, are designed specifically to make use of the dollars students represent and the desire for corporations to reach them.

Streetbeat is the moveable dance party/Trojan Horse that gets companies into schools using the vehicle of music. Schools already have to compete with cooler after-school activities to get kids to come to school dances (which have become an important form of fundraising), so it's actually much more logical for a student council to contact a production company like Streetbeat to put on a production/dance.

Streetbeat will bring in the sponsors, provide sampling products, print posters and tickets--and assemble a mailing list of potential customers for the sponsors. Isn't that less fuss for students who are busy with jobs, homework and dating? And, really, faced with the choice between a "professional" DJ and video dance party (where commercials will be viewed by the wildly dancing student audience as NIKE shirts and packs of Juicy Fruit gum are hurled off the stage) and "Bob and Carol's" DJ business down the street, what's a cool-conscious teen going to pick? No contest.

But it's not just high school dances that are up for grabs. Showbiz has determined that the two most popular events for schools are dances and fashion shows. (Actually, the prom ranks up there too but it's too emotional an event to consider corporatizing it...at least, for now. But the URL www.PromInACan.com is still available so who knows?)

Enter fashionshowtogo.com, a fully staged fashion show complete with retail and production. The popular kids in school act as models and organize the show. Students can even go to the web site and purchase products through the on-line shopping feature. And it's funny, but because all professional fashion shows have logos and commercial products and sponsors, students don't see fashionshowtogo.com as evidence of corporate sponsorship in schools--it's just like another "real" fashion show. Seems the key is to make sponsors not look like sponsors, a goal that Streetbeat has met admirably, setting what was termed by one admiring listener "the gold standard of sneaky."

Streetbeat has enjoyed massive growth and has used the "cool factor" well to its advantage in becoming a part of the school experience. All this amounts to big bucks, and "outreach to over a 1/2 million kids." And this doesn't even include the impact FashionShowToGo.com will have on Canadian schools, or the potential profit to corporations targeting this market.

The Showbiz representative led us in a brainstorming session (at a breakfast roundtable complete with complimentary Rice Crispie Square Treats and Kelloggs Frosted Flakes) to find new ways that cereal companies could get in to schools. This would be a trickier proposition as, unlike Streetbeat, the cereal industry was interested in younger grades and therefore a more impressionable--and controversial--audience. This in spite of the fact, as the corporate representative charmingly explained, that sugary cereals are in fact good for you "and have more vitamins than an apple."

(At this point we were also informed by another participant that potato chips aren't really bad for you--and it's just been extraordinary how parents have been subjected by teachers to the peer pressure of packing healthy lunches for their kids.)

Mr Showbiz suggested that the trick was not to sell cereal...but to sell breakfast. And within seconds he had devised a new marketing strategy. How about a breakfast party sponsored by the corporation? What if parents were told to bring their kids in to school 15 minutes early one morning, after the company had made arrangements with the principal that corporate support-staff would be available to oversee the event. And kids would all get their cereal, and some sort of "prize" of a pin which advertised the event. And then when Mom took the pin to the local grocery store she would receive a discount on that cereal.... Lots of media hooks, lots of potential, and lots of longevity. Sounds like a winner to me! I wonder if Campbell Soup saw similar sparks when they devised their soup kitchen for Toronto schools.

All very feel-good and media-friendly. All claiming to want nothing more than to help out kids and schools in their time of financial need. But it's no coincidence that the title of this roundtable session is "Trojan Horse marketing and sponsorship programs in schools...Finding an effective way to get your product or promotion into Canadian schools."

I've never been quite clear why the Trojan Horse is the descriptor of choice for corporations trying to target the school market--it being a symbol somewhat weighted in history and mythology and all. Ironic, given the insistence of the private sector that these initiatives are win-win. But I'm pretty sure the Trojans wouldn't have described the Greeks as "partners" in their civilization. And they sure wouldn't see the Trojan Horse as a win-win proposition. So why should schools see a dance party in a box, or a soup kitchen--a soup kitchen!--as anything other than what they are--the "gift" of corporate manipulation? In the case of Troy, it meant the destruction of a civilization. In the case of education, it is no less devastating.

Tween Dora - Coming Your Way

Parents upset over tween Dora the Explorer

If you have young children, there's no doubt you're aware of Dora the Explorer.

Kids love her cartoons and moms and dads love the character's bilingual lessons.

But toy-maker Mattel is upsetting some parents, who say Dora is growing up too fast.

Mattel plans to unveil a new, more grown-up Dora "tween" doll this fall. The toymaker gave parents a hint at what she'll look like in a press release, which featured a silhouette with long flowing hair and long legs.

Mattel also says the tweenaged Dora doll has "moved to the big city" and "has a...new fashionable look."

That worries some bloggers who say Dora will soon be "bratzed" out, sexualized like the Bratz dolls and become "obsessed with boys" like Barbie.

Others are organizing petition drives urging "no makeover for Dora."

The St. Petersburg Times' parenting blog, whoamomma, is demanding Mattel listen to their concerns. They they want a doll that isn't concerned about physical beauty. Some of the concerns folks have always had about Barbie.

Mattel and Nickelodeon are listening and want to assure parents that tween Dora does not remotely resemble Barbie. Instead, Mattel and Nickelodeon say she's the anti-Barbie.

Gina Sirard with Mattel says, "The reason we did this is to offer an alternative doll to moms who want their little girls to stay younger longer."

Mattel says tween Dora will still use her brains, but as an older girl. She'll use her adventurous spirit to solve mysteries with her new friends.

Sirard says, "It's not about the fashionista Dora, instead it's about Dora being able to go incognito so she can solve mysteries."

Mattel say children can hook up the Dora tween doll to a computer and take her into a virtual world where she can change her appearance to solve those mysteries.

The doll will be unveiled this fall.

48 Hours Special