Buy, buy love, buy, buy happiness: MKA, Celebrity and the Girl's Tween Market

Research for a work-in-progress documentary that takes a critical look at the tween girl consumer market

Sunday, September 25, 2011

The first reference to "tweens," by the way, was in a 1938 Mickey Rooney movie, Love Finds Andy Hardy, when young Judy Garland sings, "I'm too old for toys and I'm too young for boys; I'm in-be-tween." video

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