It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Monday, September 26, 2011

New York Fashion Week: The Row by Mary Kate and Ashley Olsen


New York Fashion Week: The Row by Mary Kate and Ashley Olsen
Check it out. MKA's Row is a hit with the critics.

posted by silvashan @ 11:52 AM 0 comments

Sunday, September 25, 2011

The first reference to "tweens," by the way, was in a 1938 Mickey Rooney movie, Love Finds Andy Hardy, when young Judy Garland sings, "I'm too old for toys and I'm too young for boys; I'm in-be-tween."

posted by silvashan @ 2:31 PM 0 comments