It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Tuesday, June 03, 2008

Mary-Kate And Ashley Olsen Venture Into Jewelry Designing

Mary-Kate And Ashley Olsen Venture Into Jewelry Designing
June 2, 2008 7:54 a.m. EST

Anne Lu - Celebrity News Service News Writer
New York, NY (CNS) - Power twins Mary-Kate and Ashley Olsen are expanding their empire with a new designing venture. The pint-size moguls are set to create a collection of jewelry designs.

The 21-year-olds have collaborated with the Council of Fashion Designers of America award-winning jewelry designer Robert Lee Morris to create a range of accessories for their Elizabeth and James clothing company.

According to reports, the twins are working closely with Morris, whom they are both admirers. They have been visiting his headquarters to search through his archives for inspiration before they would decide on which design to add in their collection.

The line will consist of "silver and brass dagger necklaces, amorphous knuckle rings and edgy earrings," as per WWD.

The line "Robert Lee Morris for Elizabeth and James" is set to launch within a few months.

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