It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Tuesday, May 20, 2008

Because their greatest concern is to get a prince and be Hollywood's Cinderella....

Below is Elizabeth Snead's commentary from the LA Times on MKA's recent fashion choices. Im not saying I disagree with the fact that they look a mess, Im more put off by the last sentence.


Ashley and Mary-Kate Olsen: Double homicide, haute couture ruthlessly murdered

With her cutout midriff retro '80s gown and scraggly hair, Ashley Olsen looks like a part-time cocktail hostess working at a joint outside Vegas, albeit in a Dress Barn variation of Azzedine Alaia circa 1986.

Meanwhile, sister Mary-Kate "Auntie Mame" Olsen looks like someone's crazy, unkempt, tipsy grandma, who's bound to spill her drink and repeat back what you just said a little too loudly.

The richest twentysomething twins on the planet and this is how they dress for the Metropolitan Museum's Costume Gala, the biggest fashion ball of the year?

I say: No handsome princes for these girls, who look more like the evil stepsisters than Hollywood's Cinderellas.

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