Using "Paparazzi" style photographs to sell identification...and merchandise

I was just looking at the Elizabeth and James website and found it interesting that MKA is using a paparazzi style of photos to sell their collection. Argue if you like, but most of these images could be Us or OK material. Not all...but most.

There's an interesting push and pull happening...stars seeming to want to be left alone by the paparazzi and yet using the photographic style to imply that wearing this clothing line will get you paparazzi attention and, one could read, fame.

I suppose its business as usual, stars keep finding ways to push their goods with the "buy this and be like us" concept.