Bratz, Olsen Twins and Barbie...even Issac gives MKA their deserved nod

Hair-Pulling In The Dollhouse
Bratz toys have produced explosive growth for Isaac Larian -- and woes for Mattel

Isaac Larian, founder of toymaker MGA Entertainment Inc. and father, so to speak, of the fabulously successful Bratz dolls, never passes up an opportunity to mock, provoke, or otherwise try to annoy his main rival: Mattel Inc. (MAT ), maker of Barbie dolls. "Mattel can't even say our name," Larian says. "They call us 'our nearest competitor.' I'm thinking of changing our company name to MNC Entertainment -- Mattel's Nearest Competitor." Ask him about Mattel's recent sponsorship deals with teen celebrities, and he says: "I don't care if they sign the Olsen twins and call it Bulimic Barbie. Kids don't want to play with Barbies anymore."
(Excerpt from Businessweek.com, click on title above to link)