It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Sunday, April 01, 2007

For Girls, It's Be Yourself, and Be Perfect, Too


Just saw this in the NYT today and thought it was a relevant story to post here. So here's an excerpt. Get the full story by clicking on the title above (it links to the actual full story).

For Girls, It’s Be Yourself, and Be Perfect, Too
By SARA RIMER

NEWTON, Mass., March 31 — To anyone who knows 17-year-old Esther Mobley, one of the best students at one of the best public high schools in the country, it is absurd to think she doesn’t measure up. But Esther herself is quick to set the record straight.

“First of all, I’m a terrible athlete,” she said over lunch one day.

“I run, I do, but not very quickly, and always exhaustedly,” she continued. “This is one of the things I’m most insecure about. You meet someone, especially on a college tour, adults ask you what you do. They say, ‘What sports do you play?’ I don’t play any sports. It’s awkward.”

Esther, a willowy, effervescent senior, turned to her friend Colby Kennedy. Colby, 17, is also a great student, a classical pianist, fluent in Spanish, and a three-season varsity runner and track captain. Did Colby worry, Esther asked, that she fell short in some way?

“Or,” said Esther, and now her tone was a touch sarcastic, “do you just have it all already?”

They both burst out laughing.

Esther and Colby are two of the amazing girls at Newton North High School here in this affluent suburb just outside Boston. “Amazing girls” translation: Girls by the dozen who are high achieving, ambitious and confident (if not immune to the usual adolescent insecurities and meltdowns). Girls who do everything: Varsity sports. Student government. Theater. Community service. Girls who have grown up learning they can do anything a boy can do, which is anything they want to do.

But being an amazing girl often doesn’t feel like enough these days when you’re competing with all the other amazing girls around the country who are applying to the same elite colleges that you have been encouraged to aspire to practically all your life.

An athlete, after all, is one of the few things Esther isn’t. A few of the things she is: a standout in Advanced Placement Latin and honors philosophy/literature who can expound on the beauty of the subjunctive mood in Catullus and on Kierkegaard’s existential choices. A writer whose junior thesis for Advanced Placement history won Newton North’s top prize. An actress. President of her church youth group.

To spend several months in a pressure cooker like Newton North is to see what a girl can be — what any young person can be — when encouraged by committed teachers and by engaged parents who can give them wide-ranging opportunities.

It is also to see these girls struggle to navigate the conflicting messages they have been absorbing, if not from their parents then from the culture, since elementary school. The first message: Bring home A’s. Do everything. Get into a top college — which doesn’t have to be in the Ivy League, or one of the other elites like Williams, Tufts or Bowdoin, but should be a “name” school.

The second message: Be yourself. Have fun. Don’t work too hard.

And, for all their accomplishments and ambitions, the amazing girls, as their teachers and classmates call them, are not immune to the third message: While it is now cool to be smart, it is not enough to be smart.

You still have to be pretty, thin and, as one of Esther’s classmates, Kat Jiang, a go-to stage manager for student theater who has a perfect 2400 score on her SATs, wrote in an e-mail message, “It’s out of style to admit it, but it is more important to be hot than smart.”

“Effortlessly hot,” Kat added.

If you are free to be everything, you are also expected to be everything. What it comes down to, in this place and time, is that the eternal adolescent search for self is going on at the same time as the quest for the perfect résumé.

1 Comments:

At 3:56 PM, Blogger fstopper said...

WHAT A GORGEOUS PICTURE, HUH!!!??

btw...I had to type in ningzo to post this. If I could pronounce that as a word I think it is pretty neat!

 

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