It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Saturday, March 31, 2007

Beacon Street Girls - another market pillar


Note to Self: Addie Schwartz did marketing research for two years and then started Beacon Street Girls. Has lots to say about the oversexualization and where to draw the line as a marketer to tweens. Is she in Boston? If so, can we interview her? BSG - big focus on diversity and friendship. Website also asks for feedback from girls about what they want to see on the web. All goes along quite well with Mary Flannagan inteview info.

posted by silvashan @ 9:51 PM

1 Comments:

At 4:26 AM, Blogger BobbieC said...

Hi Shannon,

I looked for an email address but didn't see one on the blog. Am the marketing director for the Beacon Street Girls and we'd be happy to talk to you. We have a fantastic "Tween Advisory Board" who give us lots of feedback, we also survey the parents and we regularly conduct focus groups. Feel free to get in touch with me at bcarlton@btweenproductions.com

 

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