Brand Loyalty to Whom?

BRAND LOYALTY
By MARY-KATE OLSEN
Published in the New York Times: February 25, 2007


I have a large, red quilted Chanel bag that I borrowed from my sister Ashley. I wore it to an event and never gave it back. Luckily, she's moved on to another bag, so I'm safe for now. I'm not quite sure how many bags I have, but let's just say I have a few. When I find a bag I like, I tend to wear it to death until I become obsessed with another one. This probably happens three to five times a year. But I always come back to the Chanel. The size isn't overwhelming, and it has enough subtle detail to keep it interesting.

I also have the smaller version in blue and in white, but the red is definitely my favorite. I don't have a stylist — I'd rather just do my own thing and put together my own outfits. The chain-handle bag is the perfect accent to almost any combination I come up with. I look at everything with a designer's eye, but I wouldn't change a thing about this bag. I think that's why it's a true classic.