Fortune Favors the Bold Or "Sexy? This Young Thing?"

“Not once have we ever heard one of our consumers call Bratz ’sexy.’ ” Some adults “have a twisted sense of what they see in the product,” Larian says. - Isaac Larian

Isaac Larian is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world.

After graduating from CSULA in civil engineering, he started a business exporting electronic goods, and later (2000) expanded their company to include the creation, development and marketing of the Bratz doll. Two of the dolls bear the names of his children, son Cameron and daughter Jasmin (although her doll uses the Persian spelling Yasmin). Currently his third child doesn't have a Bratz doll, but that can change with the next release.

He was named "Entrepreneur of the Year" (Consumer Products category) by Ernst & Young in 2004.

His motto, "Fortune favors the bold" is displayed throughout MGA's building.