It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Friday, January 12, 2007

The Way Good Friends Do...


Most of girls' play, according to a Mattel spokesperson, revolves around best-friend themes. Girls say that what they like about Mary-Kate and Ashley is that they're permanent best friends; they're so close that they even share the same face. "Since they're twins, they kind of like always have a best friend around them," says Christine Chun, an 11-year-old Olsens fan from Los Angeles. "I'd like to have someone who would always be there, like a best friend who lives with you."

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