Designer Clothing A Growing Trend Among Kids

Anny Hong
Reporting



(CBS13) SACRAMENTO For some there's a new trend this holiday season – kids and couture. It's generation x-pensive, and parents are paying the price.

Prada, Louis Vuitton and Juicy Couture are often seen on the rich and famous, and now on 10-year-old Annie Cotter.

Showing off her Uggs, Annie tells us what's on her Christmas wish list - an outfit that costs $200 for a jogging suit.

“It's something that has to be earned, not something we do on a daily basis. Not take it for granted,” says Annie’s mother Mary.

More luxury stores like Madame Butterfly in Sacramento realize the under thirteen clientele is growing. Many of their young shoppers get their cues from stars like Mischa Barton and famous twins Mary-Kate and Ashley Olson.

Market research shows girls eight to fourteen account for 48 billion dollars in annual consumer spending. They also visit the mall forty percent more than other shoppers.

Some parents say these kids are going down a dangerous road, one that could lead to over-spending and debt as adults.

But for now, Annie's mother says she keeps an eye on how much designer clothing her daughter ultimately ends up with.