It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Monday, October 23, 2006

1990s



They take part in The sail with the stars Alaskan Cruise

Mary-Kate and Ashley's first on screen kiss occurs in Passport to Paris

Mary-Kate and Ashley release two more direct to video movies Switching Goals and Passport to Paris

Mary-Kate and Ashley were named teen ambassadors to the US Women's World Cup soccer team in 1999, the year the team won

Two of a Kind ends after one season

1999 - The twins were voted 1999's Favorite Television Actresses at the Nickelodeon Kid's Choice Awards for Two of A Kind

The direct to video movie Billboard dad is released

The New Adventures of Mary-Kate and Ashley books are released

Mary-Kate and Ashley participate in the Sail with the stars disney boat cruise

The girls play themselves in an episode of All My Children

Albums Birthday Party and Ballet Party are released

1998 - Mary-Kate and Ashley returned to TV in the short-lived series, "Two of a Kind", where they played twins Mary-Kate and Ashley Burke until 1999. The "Two of a Kind" TV series also produced a companion book series under the same title --- Two Of A Kind.

1997 - Mary-Kate and Ashley ride the Jell-O float in Macy's Thanksgiiving Parade

Father Dave re-marries to Mackenzie



Mary-Kate and Ashley win a Nickelodeons Kids Choice award for their role in It Takes Two

1996 – Twins become the youngest self-made millionaires in American history before they were 10 years old.

The companion book series to their Adventures videos began to be released under the title Adventures of Mary-Kate and Ashley.

They also have another successful video series, You're Invited to Mary-Kate and Ashley's and both video series continue to be popular today.

They made their big screen debut in It Takes Two and in the next few years they continued to make videos in their series.



1995 - Full House ends.

They also created their own video series called The Adventures of Mary-Kate and Ashley, in which they were pint size detectives who would "solve any crime by dinner time."

Both girls had to wear fake teeth during the later years of "Full House" because their teeth began to look different.

1994 - How the West Was Fun is released.

Double Double Toil and Trouble was also released

Mary-Kate and Ashley were grand marshals of the Holiday Christmas parade in Hollywood

Television Olsen Mothers 's Day Special

The girls were supposed to play young Eves (Teena and Cindy) on "The X Files" (1993), but were eventually replaced by the Krievins twins (Erika Krievins and Sabrina Krievins) from the nearby of Vancouver. The reason were very strict child labor laws.

First Movie To Grandmother's House We Go is released. While making the film in Canada, MK rides her first horse and becomes a devoted equestrian.

1993 – Released a music video called Our First Video

First album Brother for sale is released and is at the top of the charts for over a year

1992- Dualstar production company is formed and Mary-Kate and Ashley become the youngest executive producers at the age of 6

Mary-Kate and Ashley start kindergarten in real life and on set at Full House

1991 - A "Talking Michelle Doll" had been released, because the twins were so popular.

The Mary-Kate and Ashley books were launched, and are still a huge success today, often listed as bestsellers in USA Today.



1990 – They teamed up with Robert Thorne as their manager and create Dualstar, their production company.

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