360Youth.com

TWEEN MARKETING AT 360 YOUTH
THE POWER TO ENGAGE THE PRE-TEEN CONSUMER

The tween consumer gets older, faster each year. By age eight, today’s kids are beginning to replace dolls and trucks with posters, music and clothing that reflect their individuality…and growing capacity to form lasting brand loyalties and influence family purchase decisions.

America’s tweens independently spend $51 billion, money they get from a variety of sources like gifts and allowances, and they hold considerable sway over the additional $170 billion spent directly on them each year. In addition, they also influence major family purchase decisions—everything from cars to computers, grocery brands to vacation destinations.

However, there are precious few opportunities to reach tweens, who spend up to 50% of their waking hours in school, are increasingly scheduled with homework and after-school activities, are spending more time hanging out with friends and are more deeply involved with video games and the Internet.

Enter 360 Youth.

360 Youth has developed and deployed the industry’s most comprehensive package of programs and services directed at tweens. Always growing and adapting to meet the changing moods and patterns of young consumers, our experience in this specialized marketing arena continues to make us the obvious partner for outstanding companies reaching out to the growing tween market.