It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Monday, December 18, 2006

Research Assistants, Oh My!

That's right, the project has just gained two research assistants for the Spring semester. One will be working on collecting print articles that focus on MKA, Dualstar, Thorne, Tween marketing, etc... The other will be working on creating a library of interviews, clips and archival films that relate to the project. This will allow Donna and I to focus on setting up interviews, figuring out a shooting schedule and looking into legal considerations. Really feels like we're making some serious headway.

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