It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Wednesday, January 10, 2007

Mary-Kate and Ashley Mobile Fashion Collection

The Mary-Kate and Ashley Mobile Fashion Collection is the fashionable way to carry your cell-phone, iPod , digital camera or laptop. Each item combines up-to-date styling with unique "play-through" design.


(Below is an excerpt review from "Shiny Shiny: A girls Guide to Gadgets" website)

Send a fashion girl around a tech event and this is what happens. Laptop bags and bunnies. Still, after all the iPhone madness, you need a bit of light relief. Those Olsen twins get everywhere, don't they? I thought at least at CES I'd be safe, but no, Mary-Kate and Ashley have bought out a range of laptop bags and convertible notebook sleeves aimed at the tween / young teen market (do kids take laptop's to school now?) and they were on show this morning. They're pretty standard fare, in camo canvas with pink linings (everything has pink linings now), and will be available from February. Apparenly MK&A is the most popular girls' brand in the US, but the slightly older range from the same people - Lola - might be more suitable for anyone over the age of 15. It was also on show in quilting, tweed, sparkly brown floral and various other girly prints and colourways, and also hits the shops in Feb.

1 Comments:

At 9:05 AM, Blogger Sean Carr said...

Man, you left that comment at 5:53am, you wake up early...lol

 

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