Are We Listening Closely Enough?

"We are living in a material world and I am a material girl" - Madonna

"Im coming up, so you better get this party started" - Pink

Both of these songs are covered by Girl Authority on their debut album and I have to say that when I hear tween girls singing these lines it adds a whole new level of meaning for me. One that greatly suits the doc, so that's all good and fine, but at the same time...they also seem like warning signals. These are the clips the advertisers are choosing to highlight in their Girl Authority album ad. They want consumers to cue into these lines. So are we listening closely enough? What is it they want from us? To buy. And to associate all these products (not only the album, but the girls, the outfits, the attitude) with a great big, kick ass party. How cute is Girl Authority when we really get down to it? To me they seem more like a group of little girls being used by some business to manipulate an already insecure and highly encourageable market. Sort of like having a whole gaggle of pre-teen MKAs.