Twilight Barbies

Starting today, you can buy the Twilight fanatic in your house an Edward Cullen or Bella Swan Barbie doll. The dolls are modeled after Robert Pattinson and Kristen Stewart -- the actors who play the on-screen lovers -- and cost $25 each.

The release of the dolls coincides with the release of the movie New Moon on Nov. 20.

Walmart and Barbiecollector.com are selling the dolls...

No surprise there.

Adding Sunglasses to The Row

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Add a new project to the list of things Mary-Kate and Ashley Olsen have taken on – sunglass designing.

Vintage-inspired sunglasses will be introduced on their luxury label, The Row, this spring, according to WWD.com.

The tiny 23-year-old twins are often seen hiding under giant shades, so it's only natural they'd be interested in adding them to their collection.

While the rest of us still have to wait a few months to try a pair on, Mary-Kate has been spotted sporting a square frame that's part of the line during London Fashion Week. It's reportedly one of four different styles in the collection.

Round shades, a classic metal aviator, and a vintage-inspired brow-line round out the line-up, reports WWD.

They'll range in price from $325-$390, and will be sold in high-end department stores.

"We're testing the market first and obviously these are four very different silhouettes, so we're seeing what people are responding to and we'll open up a couple more silhouettes for fall," Ashley said.

On top of their acting careers, the twins already design jewelry and shoes, but that doesn't mean making sunglasses came easy.

"Designing eyewear was definitely more complicated than we thought, and of course, we wanted to be extremely hands-on," Mary-Kate told WWD.

Olsenboye JC Penny Commercial Teaser

MKA Juniors Line Coming to JC Penny

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Mary-Kate And Ashley Olsen Take Their Fashion Sense To J.C. Penney

MTV News in Fashion & Style
By Nuzhat Naoreen


Look out fashionistas, the Mary-Kate and Ashley Olsen are coming to another store near you. The duo, who already have two high-end clothing lines, Elizabeth & James and The Row for men, are hitting the mass market with a junior's collection for J.C. Penney.

The line, Olsenboye, which is apparently Mary-Kate and Ashley's ancestral last name (although we're still inclined to think it's Tanner!), will mostly feature casual sportswear and accessories, including tops, dresses, handbags and shoes, priced from $20 to $50.

“It’s very fun, fashion driven, trendy and wholesome at the same time,” Liz Sweney, Penney's executive vice president and general merchandise manager of women's, told WWD . Of course, we wouldn't expect anything less from the Olsen girls, who recently became members of the Council of Fashion Designers of America.

The clothes will range in size, from 0 to 15. “It’s really important that Olsenboye serves lots of girls,” Sweney said. “It’s not just about girls size zero or one.” We can definitely appreciate that.

JCP plans to roll out the collection in its 500 stores in February, but eager fans can get a sneak peak online at jcp.com and at select stores, including the Manhattan flagship, starting November 6th for a limited time.

The 23-year-olds, who are far from new to mass marketing — they've been selling products including makeup and furniture to major retailers, like WalMart, for years through their company Dualstar Entertainment Group — actually approached JCP with the idea of a clothing line.

“Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” Ashley told WWD .

Whether or not the line will boost Penney's sales remains to be seen, but we certainly have high expectations for the fashion forward twins.

Webcast Gadgets Inspired by iCarly for girls 9-14

An iCarly-inspired camera: what do you pink...err, think?
(Credit: Nickelodeon)
Nickelodeon, Viacom Consumer Products, and Imation announced Monday that they're expanding their already choice-intensive line of youth-friendly electronics under Nickelodeon's Npower line to include Webcast gadgets inspired by iCarly.
That popular Nickelodeon show and Web site follow its characters as they host a Web show and grapple with everyday tween problems and adventures along the way (maybe one of those problems should be parsing out which gadgets to buy?).
Npower's iCarly line of electronics, which are being marketed to girls ages 9 to 14, include a $79.99 Webcam; a $24.99 iCarly action cam accessory that includes a steady cam mount, on-camera lighting, and detachable reporter-style mic for interviews that might inspire the next generation of CNET journalists; and a $39.99 iCarly 3-in-1 digicam that's also a PC, Web, and video camera.
The devices come with iCarly Digital Diary Software, which makes it easy to add photos, videos, and music, and text to a digital diary or journal. The iCarly program also lets kids upload videos and images to sites like iCarly.com.

iCarly in bed with AT&T

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Nick Dials in Wireless With iCarly Buy
AT&T is buying time on Nick’s hybrid hit, iCarly, the show within a show that incorporates user-generated content into its linear narrative.
Aug 25, 2008
-By Anthony Crupi

Nickelodeon has signed its first wireless client, AT&T, to a multiplatform deal that coincides with the brand’s foray into the tween space.

AT&T is buying time on Nick’s hybrid hit, iCarly, the show within a show that incorporates user-generated content into its linear narrative. Speaking to Nick viewers in their own voice, custom-branded spots demonstrate how smartphones let kids be a part of the media mix while they connect with friends. The first spot will run on Nick next week.

In courting nonendemic advertisers, Nick over the last three years has redefined the kids market, expanding its roster of usual suspects to accommodate more than $100 million in automotive, consumer electronics and travel business. This summer, the net took its game up a notch with the AT&T/iCarly pact

Building off one of iCarly’s popular interactive segments, young actors in the ad use their Samsung Palm Centro phones to watch, shoot and share “Random Dancing” snippets. A call-out then directs viewers to an AT&T microsite hosted by Nick.com.

AT&T will highlight other smartphone models in the campaign, with plans to incorporate Sony Ericsson’s W350 Walkman into the creative later this fall.

According to AT&T’s youth marketing expert, Mimi Chan, tweens represent a vast untapped market for carriers, as usage rates among the iCarly set skyrocket. Of the 20 million in the 8-12 demo, nearly one-third own mobile devices.

While kids increasingly drive demand for wireless products, Chan said, they won’t accept just any phone model. “They see what their older siblings have, and they want that same functionality, the texting and the video,” said Chan, director of national marketing at AT&T.

“That’s why Nickelodeon is such a good fit for us. Kids are early adopters, and iCarly really connects with them on that level.” While iCarly delivers reliable reach, drawing 3 million viewers per episode, it also ranks as cable’s No. 2 live-action series among tweens.

“We’ve had our share of nonendemics before, but those were adult-facing campaigns,” said Jim Perry, executive vp of 360 brand sales for Nickelodeon and the MTVN Kids and Family Group. “This is big because they’re targeting the tween market directly.” The deal, representing a “seven-digit commitment,” Perry said, was set up by the $300 million upfront pact Nick closed with GroupM in May.