MKA Juniors Line Coming to JC Penny

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Mary-Kate And Ashley Olsen Take Their Fashion Sense To J.C. Penney

MTV News in Fashion & Style
By Nuzhat Naoreen


Look out fashionistas, the Mary-Kate and Ashley Olsen are coming to another store near you. The duo, who already have two high-end clothing lines, Elizabeth & James and The Row for men, are hitting the mass market with a junior's collection for J.C. Penney.

The line, Olsenboye, which is apparently Mary-Kate and Ashley's ancestral last name (although we're still inclined to think it's Tanner!), will mostly feature casual sportswear and accessories, including tops, dresses, handbags and shoes, priced from $20 to $50.

“It’s very fun, fashion driven, trendy and wholesome at the same time,” Liz Sweney, Penney's executive vice president and general merchandise manager of women's, told WWD . Of course, we wouldn't expect anything less from the Olsen girls, who recently became members of the Council of Fashion Designers of America.

The clothes will range in size, from 0 to 15. “It’s really important that Olsenboye serves lots of girls,” Sweney said. “It’s not just about girls size zero or one.” We can definitely appreciate that.

JCP plans to roll out the collection in its 500 stores in February, but eager fans can get a sneak peak online at jcp.com and at select stores, including the Manhattan flagship, starting November 6th for a limited time.

The 23-year-olds, who are far from new to mass marketing — they've been selling products including makeup and furniture to major retailers, like WalMart, for years through their company Dualstar Entertainment Group — actually approached JCP with the idea of a clothing line.

“Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” Ashley told WWD .

Whether or not the line will boost Penney's sales remains to be seen, but we certainly have high expectations for the fashion forward twins.