It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Wednesday, February 03, 2010

Noah Cyrus launching Lingerie Line for girls


I dont even know where to begin with this stuff. Good lord. Link on the above title to get to the full article.

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Miley Cyrus' little sister the new face of kiddie 'lingerie' line
BY LEAH COLLIN, CANWEST NEWS SERVICEFEBRUARY 3, 2010 1:03 PM

For every little girl who wants to give her parents a heart attack but can't be bothered waiting until puberty to rebel, both Miley Cyrus' kid sister and her former co-star are here to help.

Eight-year-old Hannah Montana: The Movie actress Emily Grace Reaves, along with Noah Cyrus, 9, are shilling a new line of kiddie lingerie, ninemsn, MSN's Australian news site reports. And while it's technically Grace's fashion line (it's called the Emily Grace Collection, after all), whoever's in charge of marketing obviously couldn't resist associating Cyrus — a nine-year-old so far most famous for dressing like a dominatrix, pole-dancing and "Smackin' That" — with their "trendy, sweet, yet edgy" brand. The two kids will be modelling looks from the collection in videos on big sis Miley Cyrus' website.

The collection is produced by something called Ooh! La, La! Couture, and is described by a company press release as including "versatile styles that can be worn with sweet ballerina slippers, funky sneakers or paired with lace stockings and boots for more of a rock and roll look."

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Monday, March 16, 2009

Tween Dora - Coming Your Way


Parents upset over tween Dora the Explorer

If you have young children, there's no doubt you're aware of Dora the Explorer.

Kids love her cartoons and moms and dads love the character's bilingual lessons.

But toy-maker Mattel is upsetting some parents, who say Dora is growing up too fast.

Mattel plans to unveil a new, more grown-up Dora "tween" doll this fall. The toymaker gave parents a hint at what she'll look like in a press release, which featured a silhouette with long flowing hair and long legs.

Mattel also says the tweenaged Dora doll has "moved to the big city" and "has a...new fashionable look."

That worries some bloggers who say Dora will soon be "bratzed" out, sexualized like the Bratz dolls and become "obsessed with boys" like Barbie.

Others are organizing petition drives urging "no makeover for Dora."

The St. Petersburg Times' parenting blog, whoamomma, is demanding Mattel listen to their concerns. They they want a doll that isn't concerned about physical beauty. Some of the concerns folks have always had about Barbie.

Mattel and Nickelodeon are listening and want to assure parents that tween Dora does not remotely resemble Barbie. Instead, Mattel and Nickelodeon say she's the anti-Barbie.

Gina Sirard with Mattel says, "The reason we did this is to offer an alternative doll to moms who want their little girls to stay younger longer."

Mattel says tween Dora will still use her brains, but as an older girl. She'll use her adventurous spirit to solve mysteries with her new friends.

Sirard says, "It's not about the fashionista Dora, instead it's about Dora being able to go incognito so she can solve mysteries."

Mattel say children can hook up the Dora tween doll to a computer and take her into a virtual world where she can change her appearance to solve those mysteries.

The doll will be unveiled this fall.

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Wednesday, October 01, 2008

Grade-school Lolita: ‘So Sexy So Soon’

CLICK ON THE ABOVE TITLE TO LINK TO THE FULL ARTICLE

The sexualized childhood and how it affects kids younger than you think


What should the role of schools be in helping children (and their parents) deal with the sexualized media culture?

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Tuesday, August 26, 2008

Webcast Gadgets Inspired by iCarly for girls 9-14


An iCarly-inspired camera: what do you pink...err, think?
(Credit: Nickelodeon)
Nickelodeon, Viacom Consumer Products, and Imation announced Monday that they're expanding their already choice-intensive line of youth-friendly electronics under Nickelodeon's Npower line to include Webcast gadgets inspired by iCarly.
That popular Nickelodeon show and Web site follow its characters as they host a Web show and grapple with everyday tween problems and adventures along the way (maybe one of those problems should be parsing out which gadgets to buy?).
Npower's iCarly line of electronics, which are being marketed to girls ages 9 to 14, include a $79.99 Webcam; a $24.99 iCarly action cam accessory that includes a steady cam mount, on-camera lighting, and detachable reporter-style mic for interviews that might inspire the next generation of CNET journalists; and a $39.99 iCarly 3-in-1 digicam that's also a PC, Web, and video camera.
The devices come with iCarly Digital Diary Software, which makes it easy to add photos, videos, and music, and text to a digital diary or journal. The iCarly program also lets kids upload videos and images to sites like iCarly.com.

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