It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Wednesday, February 03, 2010

Noah Cyrus launching Lingerie Line for girls


I dont even know where to begin with this stuff. Good lord. Link on the above title to get to the full article.

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Miley Cyrus' little sister the new face of kiddie 'lingerie' line
BY LEAH COLLIN, CANWEST NEWS SERVICEFEBRUARY 3, 2010 1:03 PM

For every little girl who wants to give her parents a heart attack but can't be bothered waiting until puberty to rebel, both Miley Cyrus' kid sister and her former co-star are here to help.

Eight-year-old Hannah Montana: The Movie actress Emily Grace Reaves, along with Noah Cyrus, 9, are shilling a new line of kiddie lingerie, ninemsn, MSN's Australian news site reports. And while it's technically Grace's fashion line (it's called the Emily Grace Collection, after all), whoever's in charge of marketing obviously couldn't resist associating Cyrus — a nine-year-old so far most famous for dressing like a dominatrix, pole-dancing and "Smackin' That" — with their "trendy, sweet, yet edgy" brand. The two kids will be modelling looks from the collection in videos on big sis Miley Cyrus' website.

The collection is produced by something called Ooh! La, La! Couture, and is described by a company press release as including "versatile styles that can be worn with sweet ballerina slippers, funky sneakers or paired with lace stockings and boots for more of a rock and roll look."

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