It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Sunday, January 28, 2007

Asking Us To See

I hesitated before posting this picture. To be honest there are some from this same event that I can't post because they are too upsetting and it would feel horribly inappropriate. Even now I feel worried that to post this image is exploitive. She needs her privacy now more than ever. But on some level we have to address that Mary Kate chose to wear this dress to the Golden Globes (Jan. 15th) and is asking something of us. To look at her. To see. And so I say lets honor that request. Lets look. And see. And address that there is a problem here. And she is, in this instance, exactly what the MKA brand has always promised: a real girl. A real girl with a real problem shared by many others real girls.

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