It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Sunday, October 25, 2009

Laying Out the Structure and Themes



So my BIG CORK BOARD is being installed in my office early this week. Im stoked. I find this is a very nice way to organize the film into themes and begin to figure out the structure. So far I have five main themes (that I won't outline here just yet) and Im anxious to begin organizing footage and research within those areas.

So, progress on the editing front. Yes!

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Thursday, October 01, 2009

Walmart b-roll...fabulous


Yay Emily. One of my assistants, Emily, just did a little recon and brought back a fabulous tape of Walmart B-roll. Nice. Always love when we can outsmart the man.

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Tuesday, September 22, 2009

Post - Production Begins

So, not to say that there will be no other interviews to collect, but post-production has now begun on the film. I have a feeling that the process of narrowing down the footage is going to reveal some holes and create some needs, but isn't that the fun of it all?

Also, the script continues to develop for the animation. Ive been avoiding the scripting of the marketing expert, but with some encouragement from my animation director and a local filmmaker who has turned me on to some excellent actors Im feeling excited (despite the new territory and fear that comes with the unknown).

So, all this said...I'll try to keep everyone updated on a regular basis with the ups and downs as editing progresses.

For now click on the title to this blog post to read a recent New York Times article on the twins successful clothing lines:

Good Things Do Come in Pairs

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