Using "Paparazzi" style photographs to sell identification...and merchandise

I was just looking at the Elizabeth and James website and found it interesting that MKA is using a paparazzi style of photos to sell their collection. Argue if you like, but most of these images could be Us or OK material. Not all...but most.

There's an interesting push and pull happening...stars seeming to want to be left alone by the paparazzi and yet using the photographic style to imply that wearing this clothing line will get you paparazzi attention and, one could read, fame.

I suppose its business as usual, stars keep finding ways to push their goods with the "buy this and be like us" concept.

Mary-Kate And Ashley Olsen Venture Into Jewelry Designing

Mary-Kate And Ashley Olsen Venture Into Jewelry Designing
June 2, 2008 7:54 a.m. EST

Anne Lu - Celebrity News Service News Writer
New York, NY (CNS) - Power twins Mary-Kate and Ashley Olsen are expanding their empire with a new designing venture. The pint-size moguls are set to create a collection of jewelry designs.

The 21-year-olds have collaborated with the Council of Fashion Designers of America award-winning jewelry designer Robert Lee Morris to create a range of accessories for their Elizabeth and James clothing company.

According to reports, the twins are working closely with Morris, whom they are both admirers. They have been visiting his headquarters to search through his archives for inspiration before they would decide on which design to add in their collection.

The line will consist of "silver and brass dagger necklaces, amorphous knuckle rings and edgy earrings," as per WWD.

The line "Robert Lee Morris for Elizabeth and James" is set to launch within a few months.