It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Monday, November 05, 2007

Jessica Weiner - “Real Girls/Real Advice” for MKA Site


Jessica Weiner is an Author, Self-Esteem Expert, and Advice Columnist who reaches audiences worldwide through her books, speaking engagements, and media appearances. Her ground-breaking and empowering work in self-discovery and self-esteem with women and teens motivates and inspires them to become Actionists™ by taking action in their everyday lives. Her emerging brand, “With Jess™”, is dedicated to reinforcing its motto, “Find you. Feel Good.”

Jess's new book, "Life Doesn’t Begin 5 Pounds From Now” (Simon and Schuster ’06), attempts to decode the ‘language of fat’ that women speak every day and explores how body image controls the way women think about all aspects of their lives: health, wealth, family, career, and relationships. It’s a step by step guide to loving your body and developing the attributes of Inner Style™: self-confidence, self-knowledge, and self-acceptance.

Jess's first book, "A Very Hungry Girl" (Hay House/September ’03), chronicles her own self-discovery and ultimate recovery from an eating disorder and explores how she has helped thousands of young people address a multitude of self-esteem related issues.

Jess is the self-esteem expert for The Tyra Banks show and is a regular contributor for The Today Show and CNN Showbiz Tonight. She currently writes about body image and self-esteem for CosmoGirl! Magazine and is serving as the “soul goal” coach for the CG Body/Soul Challenge. Jess also writes a blog for iVillage entitled “The Weighting Game”, discussing pop culture trends, body image, and issues of self-esteem with over 70 million women worldwide.

Jess reaches the ‘tween and teen market through her advice column entitled “Real Girls/Real Advice” for the Mary Kate and Ashley Olsen website. (www.mary-kateandashley.com). This popular column is read by over one million girls in 10 countries around the world. It provides advice on issues ranging from self esteem, boys, popularity, friendship, family, and body image.

Jess recently received The Outstanding Young Californian Award by the California Jaycees to honor leaders under the age of 40. She became the youngest recipient to be honored by Penn State University with an Alumni Achievement Award. Her work has been featured on, Oprah, CNN, TODAY, THE EARLY SHOW, MTV, The View, Good Morning America and in The Washington Post, Teen People and countless other media outlets.

When she is not busy changing the world, she likes to walk on fire.

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