It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Tuesday, October 02, 2007

Ypulse Mashup


Friday Andre and I drove to NY to attend the Ypulse Tween Marketing Mashup in Manhattan. Thanks to a cranky distributor we got there around noon, but were lucky enough to shoot four panels and to interview a variety of CEO's who are currently focusing on various ways of reaching tweens through online media.

Then, on Saturday, we had an ultimate interview with a super tween fan, Sam Myers. This girl is 18 and has talked to and/or met many of her favorite tween celebrities including: MKA, Amanda Bynes, Miley Cyrus and Hillary Duff. She shared her scrap books, signed photos (with her and the celebs in the image) and even let us listen to a recording she made of a phone call she got from MKA when she was 13. Sam, who sufferes from Familial Dysautonomia (FD), a rare genetic disease, was an amazingly open, excited and generous fan to share her many stories with us.

Overall a truly successful weekend.

posted by silvashan @ 4:16 PM

2 Comments:

At 7:27 PM, Blogger Devin said...

Great job, Shannon! Can't wait to see the footage.

Also, congratulations for getting your short film "29 Places I Once Called Home" accepted into Cucalorus!

 
At 8:00 PM, Blogger silvashan said...

Thanks Devin! I thought of you when we were at the Tween conference. They had a rep from KidzBop there and the presentation was pretty interesting from a Marketing perspective.

 

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