Vanity Sizing...That Store Makes You Feel Fat? Just Come to Limited Too...we'll take care of you.

Tween Brands, Inc. NYSE: TWB,formerly known as Too, Inc., operates two store concepts: Limited Too and Justice. Limited Too sells apparel, underwear, sleepwear, swimwear, lifestyle and personal care products aimed at girls aged 7-14. Justice, launched in 2004, sells sportswear and accessory items for girls aged 7-14. Justice operates at mainly non-mall locations such as power strip and specialty centers. The brand currently operates 572 Limited Too and 160 Justice stores.

Vanity Sizing: While operating as The Limited Too, stores were proven to practice vanity sizing, leaving inaccuracies in clothing sizes, often making the girl feel overweight at other stores. (example: a girl who would wear a size 12 at other stores would wear a 10 or even an 8 at Limited Too stores).