It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Monday, September 03, 2007

PBS KIDS Spending Smarts...Questioning Commercials


When a commercial comes on, ask yourself these questions.
What sound effects or music does the commercial use? Do the sounds make it more exciting?
How do the actors using the product look? Do you think the product could make you happy or popular?
Are there celebrities in the commercial? Do you think the celebrity really uses the product?
When watching a toy commercial, is the toy pictured in a group with other toys that are all sold separately?

Questions to Ask After You Buy
Does the product look bigger or better on TV than in real life?
Does it work the same at home as it did on the commercial?

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