It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Tuesday, September 12, 2006

Two for One



This image was posted on the MKA chat forum (a fascinating site with regular posting member of both genders ranging in age from 6 to 65 - yes, there's even one creepy old man chatting up the young girls on the site under the guise of being a "grandfatherly" figure who just happens to be a big MKA fan at heart...gross...but I digress)

At any rate - this image was under a post entitled "I MET THEM PICS INCLUDED"

Apparently on this forum there are many posters claiming to have met the twins, so you must be prepared to post some pics if you intend to prove your claim and have any crediblity with your peers. Impressively, this poster not only included a pic of herself with MK, she also posted several shots of MK and A being interviewed in front of a teen audience and the most interesting pic for me - the one above. Apparently our young poster got her purse signed. What's most interesting to me is not her need to show this proof, but the fact that I'm not sure which twin signed it because the signature actually says "MKA."

So my mind wanders off the chat room poster and begins asking, "what does this combined signature mean to the twins as individual young women?" I find it hard to imagine that other twins (especially fraternal twins) would sign as one entity for anything except maybe great grandma's birthday card - and probably not even then. Granted, this co-signing is most likely a habit built from years of functioning as figure heads for their product brand, but what must go on in their individual minds when they sign their initials in this way? Not only does it further dilute their individuality, but even the two person team that they make up is nothing more than just the branded product logo.

Im too much of an individualist to wrap my mind around two twentysomething girls continuing to embrace this blurring of boundaries between them. My sister and I have often talked about how "cool" it would have been to have been twins or to simply have had a twin. But, like I rebelled in my early teens, in her late teens my sister (who had always been such an agreeable, sweet child - seriously) began to forcefully assert her individuality through clothes, lifestyle choice, music, food, friends, etc... So a co-signature...despite our deep respect and love for one another...it just wouldn't be happening.

1 Comments:

At 11:54 AM, Blogger silvashan said...

Here's Note on their Early life from Wikipedia:

"The Olsen twins started their acting careers on the television series Full House in 1987. Hired at the age of five months, filming began when they were seven months old. The show was widely popular during the late 80s and early 90s, and both sisters played one character, Michelle Tanner, taking turns during the tapings to do so, in order to comply with strict child labor laws regarding child actors. Because the producers did not want viewers to know that Michelle was played by twins, the sisters were originally credited as "Mary Kate Ashley Olsen", but later credited as separate people."

So at some point, this two for one mentality did matter to somebody

 

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