It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Saturday, September 02, 2006

Finally...



So, after a three year hiatus from the research I did on the MKA article I am finally able to start work on the found footage short. Very happy to be leaving the seriousness of my thesis doc for a while and playing in the world of irony and found footage.

Still struggling with the exact direction of the film, but have many ideas for what I could look at in the footage:
*Tensions between targeting tweens in marketing but playing into weird twin fantasies in adult magazines and media (especially post 16 b-day)
*Consumer messaging in their movies and the ways in which their films become extended commercials for products (especially technology)
*Food

Only watching the videos and doing more market research will help me focus in on an area that I find most interesting.

Current Status and Budget:
*Capturing setup is ordered and on its way. Cost = $425 (Thanks ValdezatronIndustries for the advice!)
*7 early VHS tapes purchased for $1 each (thanks BigLots) = $7
*5 later DVDs purchased each $5.99 or less = $23


Next steps:
*Still waiting on my new Mac tower to arrive. Monitor and Printer/Scanner combo arrived last week.
*Also, waiting on capturing set up.
*Need to purchase a few books on: tween culture, tween marketing, twins and child stars
*Would like to track down more Dualstar press.
*Would like to track down a few copies of MKA magazine that got cancelled after only a few issues.
*Would like to find cheap MKA dolls for possible animation sequence

0 Comments:

Post a Comment

<< Home