It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Sunday, September 03, 2006

two halves of one whole



Disturbing subtext anyone?

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Washington Post Article By Libby Copeland
June 2, 2004

They are like collectors' dolls, big-eyed and pocket-size.

They are two halves of one whole, for that yin-yang split in all of us.

Ashley Olsen is our girlie-girl; Mary-Kate is our tomboy. Ashley is our blond overachiever; Mary-Kate is our tousled bohemian. They contain the innocence of children and the sultriness of sexpots; they are both intimidating and familiar, like a relative who becomes famous.

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