It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Monday, December 24, 2007

1994 Olsen Christmas

Wednesday, December 19, 2007

Middle Schoolers Most Affected by Jamie Lynn Pregnancy...How to Talk About It


Let me start by saying I have no judgement for the youngest Spears. Im not shocked and sure as hell not appalled by her news. I don't think this is a celebrity thing. Rich families, poor families, single parent families, two parent families, close families, estranged families...all sorts of families...have experienced teenage pregnancies. Its not new to this generation. This is a real situation that many real girls have found themselves in. These things happen. Its not the end of the world. Its not the end of her world. Many women have been in her shoes and have overcome the challenges and obstacles coming her way. All the best to her and her family right now.

That said, I am pretty disgusted that one of the first things the press wanted to let us know was that we could all rest assured that Jamie Lynn's pregnancy wouldn't have any affect on Nick's show Zoey 101. Since the final fourth season has been pre-recorded the show will go on.

Who cares? We've all got bigger fish to fry.,

My bitching about marketing aside, I found this article online that I thought was more useful than all the other mindless tabloid junk out there and so thought I would repost it so we could focus on what all this might have an impact on...other kids.

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How to talk to your kids about Jamie Lynn Spears' pregnancy
By Bronwyn, CBB Fashion/Gear/Reviews Editor

Jamie Lynn Spears, 16, has confirmed that she is 12 weeks pregnant. The pregnancy came as a surprise to both her and her family, as she's only a teenager. And she's decided to take responsibility for the baby and continue with the pregnancy.

In her interview she had the following statement to other teens:

I definitely don't think [teen pregnancy is] something you should do; it's better to wait. But I can't be judgmental because it's a position I put myself in.

A lot of parents are reeling with the announcement as Jamie Lynn is the star of a very popular 'Tween show, Zoey 101, with a large following of fans, most of whom are in middle school, themselves. The question a lot of parents are grappling with is how to talk to their children about the news.

Click below for some ways to discuss the news with your child.

*The first thing to do is to make sure you bring the topic up with your children. Don't assume that they're already working it out with their friends or that they don't know. Be involved and use this opportunity to have a heart-to-heart discussion with your young and probably impressionable child about teen sex.

*The typical age range of Jamie Lynn fans is 8-15 years of age. If your child is younger or you're not sure how much they know about the news, ask them what their friends are saying about Jamie Lynn.

*Once you have found out what your child knows about the news, you should clear up any information they might be missing. This is not the time to let them wonder about random speculation or other rumors, ensure they have the facts straight and that they understand as much as they can.

*The way you address the news will be contingent on how much previous information you have already shared with your children about sex. If you haven't had the "talk," now might be a good time! Even teens can benefit from a frank discussion about sex and how to process this news.

*Unfortunately, the group that will be most affected by this news will be middle schoolers, according to the American Psychological Association. Especially those with low self-esteem and lower identity issues.

*With teenagers the key to hit home is that they're not invulnerable, these things can and do happen and pregnancy, and even STDs, can happen to anyone engaging in sex.

*Lastly, don't forget the boys. Your sons are just as likely to be engaged in sexual activity and can benefit from the same conversations and insight that you might provide your daughter!

Remember, children respect their parents who stay involved and connected in their lives. You, as a parent, are very influential as long as you stay on top of the situation. They may act like they don't want to hear you, but research has show that what you say does stick with them.

After you've addressed the news with your child, you have to assess your involvement as a parent.

*The first place a child is likely to engage in sexual activity is in their own home, when they're not being supervised.

*Know your child's friends and boy/girlfriends and what they're doing when they're not with you.

*Pay attention to age ranges. letting a young teenager date someone several years older can sometimes spell trouble. Relationships with older people can come with adult expectations that many teens just aren't ready for.
Sexual activity is most likely to occur between the hours of 3 and 6 in the afternoon, before many parents get home from work.

*It's important to set parameters that your child can understand. Give them clear rules on who can come to the house when you're not there and who can't.

*Giving your child your trust is also important, let them show you they can handle the rules you have set out. If they show they can't handle the rules though, make sure they understand the consequences and enforce them at all costs.

Wednesday, December 12, 2007

Mary-Kate and Ashley labelled 'The Trollsen Twins' by Peta



Mary-Kate and Ashley Olsen have been labelled "The Trollsen Twins" by PETA.

The 21-year-old stars have angered the animal rights group by continuing to wear fur and including it in their clothes lines.

PETA fumed: "Mary-Kate and Ashley have ignored pleas to stop wearing fur and are still using it in their fashion collection."

The group has now launched a campaign against "fur fiends" like Mary-Kate, who they have dubbed "Hairy Kate" and Ashley who they refer to as "Trashley".

PETA have designed a poster featuring the superstar sisters along with the tagline, "Fur Is Worn by Beautiful Animals and Ugly People".

The "Trollsen Twins" poster will be unveiled today next to their Hollywood Walk of Fame star in Los Angeles.

Thursday, December 06, 2007

De Ja Vu - Aly and AJ, musicians and actresses

Now where have I seen these images before? Sort of funny, sort of sad. Another set of sisters. Another set of pop tween/teen stars. Another product to sell. Im not super familiar with them, but looking at their bios and website Im very interested in the similar photo representation of the girls to MKA shots from past years. I guess when a certain packaging strategy is successful you don't bother fixing what isn't broken.