It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Thursday, December 06, 2007

De Ja Vu - Aly and AJ, musicians and actresses

Now where have I seen these images before? Sort of funny, sort of sad. Another set of sisters. Another set of pop tween/teen stars. Another product to sell. Im not super familiar with them, but looking at their bios and website Im very interested in the similar photo representation of the girls to MKA shots from past years. I guess when a certain packaging strategy is successful you don't bother fixing what isn't broken.




2 Comments:

At 10:15 AM, Blogger Amir said...

Shannon ever since you introduced our class to the "Tweenie phenomenon" I have been noticing it all over. Well I heard on the radio today that parents of “tweenies” are having trouble explaining that the 16 year old “tweenie” star of Zoey 101 (Britney Spear's little sister )is pregnant. I wonder how this will impact her fans. This must also be devastating psychologically to the “tweenie” false concept of reality. Very interesting...

 
At 10:47 AM, Blogger silvashan said...

Definitely reinforces the idea of early sexualization being dangerous. Then again, it also shows Jamie Lynn Spears as a real girl, with a real life problem. These things happen.

Perhaps the up side is that this will be something parents can talk to their tweens about in a meaningful way.

 

Post a Comment

<< Home