New ideas Today

I realise the more I delve into this topic that what I'm really most interested in is the idea of marketing to young girls and how the strategies have evolved and strengthened in the past ten or so years. I'm interested in the marketing strategy shifts that happen according to age. I'm interested in the sexualization of the market and how this type of marketing is targeting a younger and younger demographic. I'm interested in the creation and building of a new and powerful consumer niche.

MKA symbolize this for me, but they are not the whole of it. So now I have to regroup my thoughts and see where this refocus leaves me.

Most immediately:

1) I think I may set up a meeting with someone in women's studies to see if anyone specializes in this area and would like to either function as an expert interviewee or even partner up on the project.
2) I want to check with a few people I know in town who have daughters of different ages and see about brainstorming with them (on tape) regarding the project and really get their input as "experts"
3) Later down the road I might actually go shopping with a few girls of different ages and ethnicities and film them as they talk about what they want and why they want it. Maybe even give them $20 to spend however THEY see fit. Then to go back, do the whole scenario again, but the 2nd time with their mothers present. How would their buying attitudes and habits change? And wouldn't it be great to see it on tape?

Anyway, I think all of this could be quite interesting and helpful to where I want this film to go. MKA would cut into the story as a parallell, but would not necessarily be the meat of the topic.