It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Sunday, July 31, 2011

And for one of my favorite MKA quotes....


in a Letterman interview MKA once explained how their parents had told them early on that "No - is a full sentence" when it came to turning down things they didnt feel like doing. Now, the t-shirt club has a t with the same sentiment. I knida love it.

Get Ready for Back to School - MKA Style!



Okay, so maybe The Row Backpack that MKA just unveiled is not meant for back to school...but really at $39,000 what/who is it meant for?

Lordy!