It's A Girl Thing: Tween Queens and the Commodification of the Girl's Tween Market

A few years of research, thoughts and adjustments that all led to a completed film which, framed by the structure of a faux interactive website for tween girls, looks closely, and critically, at the tween market's evolution and the role of Disney and Nickelodeon's tween queens (Mary-Kate and Ashley Olsen, Britney Spears, Hilary Duff, Miley Cryus, Miranda Cosgrove, Kiki Palmer, Selena Gomez, and more) in the market's explosion.

Wednesday, August 29, 2007

Stardoll...dress up your celebrities now!



Currently you can dress up a variety of paperdoll celebrities on stardoll.com, but soon, according to hollywoodreport.com, you'll be able to dress like an Olsen...

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Stardoll lets you virtually dress like an Olsen
Aug 23, 2007 (Hollywood Reporter.com)

Online entertainment destination Stardoll announced Wednesday a promotional partnership with Mary-Kate and Ashley Olsen allowing members of the fashion-oriented site access to dress up their personally-created avatars with virtual clothing and accessories from their marykateandashley brand.

Through the collaboration, fans will also have the chance to interact online with the young stars and participate in an online fashion show and sweepstakes.

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1 Comments:

At 5:49 AM, Anonymous Anonymous said...

OOOOUUUUWWWWWAAAAAAAAH !!!!!!!

 

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